Good morning, Happy Friday and welcome to JUNE to all my readers! I hope you have had a great week.
I posted on Instagram last week about a conversation I had with a store manager at The Body Shop about their Forever Against Animal Testing Campaign, and I am pleased to tell you it is now LIVE!
The Body Shop has been a pioneer in this campaign, which started in 1989 with the late founder Anita Roddick teaming up with Cruelty Free International, and the brand became the first international beauty brand to not only campaign against animal testing, but the first to be giving leaping bunny status in 1997. By 2003, they had helped to get animal testing within the European union banned for all cosmetics and cosmetic ingredients.
As of Today, The Body Shop has joined forces with Cruelty Free International once again to announce its Forever Against Animal Testing campaign.
The goal? To collect 8 million signatures from people all over the world. One million alone will get the petition through the door at the United Nations, so they’re aiming high with this one — and for good reason. The objective is to call for an international convention that will ban animal testing worldwide, for good. With new technological advancements, there are now plenty of viable alternatives to testing on animals that are often quicker, cheaper, and more effective — so why is anyone still doing it?
- Cosmetics and ingredients have been tested on animals for over 50 years.
- Cruelty Free International estimates that 500,000 animals are used for cosmetics testing globally each year. That’s 1,390 a day, and 25,000,000 over 50 years.
- 80% of countries worldwide don’t have any laws against animal testing.
- Did we mention that a single ingredient being tested can kill at least 1,400 animals?
(When you put it that way, 8 million signatures seems like a pretty reasonable goal to reach.)